Boston Calling Festival Campaign
This multi-faceted project includes a poster series, scheduling application, a print version of the festival schedule and a promotional video curated for the event as well as to advertise the interface. The poster series was specifically designed to capture the artist or band’s musical aesthetic through the typographic expression of the name. The print schedule easily breaks down the performances by time, day, stage as well as the type of live act ranging from comedy to dj sets. The interface is solely meant for attendees wanting to keep their schedule straight, as well as provide additional information such as navigating the fest and the vendors hosted. Across the works is a consistent color palette and typesetting strictly using Gotham as its family.
Branding Key for Project
Poster Series
Poster Series
Poster Series
Poster Series
Print Schedule
Scheduling Interface
Designed using Figma with assets created in Adobe Illustrator
Key features of the application include creating a personal schedule of acts from the lineup. access to the full 3-day schedule, the festival grounds map with vendors noted, and directions to the location.
Application Walk-Through
Promotional Advertisement
The ad below was curated in After Effects using assets from the festival’s previous recordings of years past to promote it as well as market the application available for download to attendees.
