What Went Wrong in Fast Fashion:
The Ultimate Price for Mega Sales

The nature of this project was to identify an area of interest regarding the fast fashion industries’ faults and bring their wrong doings to light in a communicable way. Given my perspective as an american consumer that is subjected to this industry,
I wanted to research what the price would end being to the buyer if workers were paid a living wage. To my surprise, many sweatshops exist right here in L.A. with exploitative working conditions and I used these figures and numbers from there  to answer my research question. Ultimately, the consumer would need to be up to double the cost for articles of most clothing, thus eliminating massive markdowns and sales. It was crucial to me to find out “where” the profits go, and it is clear that it goes into the hands of these large corporations. I also wanted to figure out some kind of solution for these workers to be paid appropriately, and it starts with altering our throw-away culture. The minute we started exporting these goods to be made elsewhere, the less we tended to care about who made them versus the price.

This project was my first fully constructed video completed in After Effects and taught me much about how motion can impact a narrative and visually communicate clearer than I could by just using a print medium. The supplemental material includes a 7x7 research book that serves as a walk-through of the information I gathered and my process of constructing the story from my original question with supporting facts.